Etro News 2024

Etro and Coty Partner for Beauty License

Coty Will Produce and Distribute Fragrance Lines for Etro, With More Product Categories to Come

Etro and Coty have signed a long-term licensing deal for the luxury beauty company to produce the Italian fashion house’s fragrance collections, with additional new categories on the horizon.

The agreement between the two companies involves the production and distribution of Etro fragrance lines and home scent collections beyond 2040. Additionally, both parties aim to explore new categories to further enhance the beauty portfolio of the fashion brand.

Sue Nabi, Coty’s chief executive officer, praised Etro as “an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business.”

Nabi further commented, “This agreement further underscores Coty’s focus on fashion-driven licenses with significant multicategory potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.”

This collaboration marks the first beauty license for Etro, as the brand’s fragrances have been internally developed until now. Etro’s CEO, Fabrizio Cardinali, expressed enthusiasm for the deal, stating that it “marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio.”

Cardinali added, “The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry-leading capabilities. We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic and ever-evolving demands of our consumer across different markets.”

This agreement follows a series of licensing deals signed by Etro over the past year, including partnerships with Safilo Group for eyewear and manufacturing company Simonetta for the Etro Kids line. These moves come as Etro has been expanding its product offering since private equity firm L Catterton acquired a majority stake in the brand in 2021. The appointment of Marco De Vincenzo as creative director for all of Etro’s lines followed the next year.

Coty, known for its prestige licenses with brands like Gucci, Calvin Klein, and Marc Jacobs, among others, continues to strengthen its position in the fashion industry. Most recently, the company announced a licensing agreement with Marni. Meanwhile, the company’s license with Miu Miu was not renewed, as the Prada Group label recently joined the L’Oréal Luxe division, as reported.