Gucci Collaborates with Artist Coco Capitán

Gucci Collaborates with Artist Coco Capitán

Gucci continues to champion artists with a new collaboration collection with young Spanish artist Coco Capitán


Gucci Creative Director Alessandro Michele has partnered with numerous artists since he took the helm of the Italian fashion house. For Gucci, Michele collaborated with Trouble Andrew on the GucciGhost collection, he called on digital artists to take part in the #TFWGucci collaborative meme project, and he commissioned illustrator Angelina Hicks to create a mural that promoted the British artist’s collaboration with Gucci. The latest artist to partner with Michele is none other than Coco Capitán.

Capitán is known for her handwritten aphorisms, as well as her photographs and artwork that have been featured in Self Service and Document Journal among other magazines. The young Spanish artist collaborated with Michele in the past on the A Magazine issue that the Gucci Creative Director curated in 2016 and launched in 2017. To celebrate the Michele-curated issue, Capitán’s quotes and photographs of Rome and Florence were shown in Beijing.

The collaboration between Michele and Capitán has led to a special capsule collection for fall 2017. The unisex collection, which will launch at select Gucci stores and online at the end of July, includes t-shirts, sweatshirts, hoodies, knits and coats, tote-backpacks and belt-bags in a range of colors that have been used by Capitán as a canvas for her handwritten messages. In addition to featuring the artist’s messages, the collection will include Gucci’s signature green-red-green Web stripe and gold interlocking GG motif.

To celebrate the collection, Gucci is putting more of Capitán’s work on display in New York City and Milan. The artist’s messages are on display on a 2,500-square-foot wall on Lafayette Street in SoHo and a large wall at Largo la Foppa in Corso Garibaldi. In New York City, the wall reads, ‘What are we going to do with all this future’ and in Milan, the message is, ‘Common sense is not that common.’

Courtesy of Delfino Sisto Legnani & Marco Cappelletti
Courtesy of Krista Lindahl, Colossal Media