The Vintage-Inspired Launch is Celebrated With a Campaign by Photographer Henrik Purienne
Sporty & Rich has reunited with the Hotel du Cap-Eden-Roc to launch a second collaborative collection that continues to bridge their two aesthetic worlds.
Encompassing a range of vintage-sportswear-inspired summer staples, the capsule references the Cap-Eden-Roc’s French Riviera location and status as a playground for the elite through the Los Angeles health-and-wealth mindset of Sporty & Rich. The collection integrates vintage Hotel du Cap references, including its iconic buoy and crest, into classic Sporty & Rich offerings such as t-shirts, crewnecks, baseball caps, pinstripe pajama sets, swimwear, and more.
I am so excited to announce the second collection from our ongoing collaboration with the Hotel du Cap-Eden-Roc. Every summer I make sure to spend a few nights at the hotel, and although it always feels like coming back home, the level of elegance and chic is something that amazes me each time. I couldn’t be more proud to collaborate once more with this iconic establishment on a range of hotel-inspired pieces like shirting sets, terry cloth polos and shorts, cotton fleece, and must-have accessories for a stylish retreat in the finest hotel.”
– Emily Oberg, Founder and Creative Director of Sporty & Rich
The launch is highlighted with a campaign shot at the hotel by photographer Henrik Purienne and starring model Constanze Saemann.
