Just Cavalli Fall 2021 Ad Campaign

Review of Just Cavalli Fall 2021 Ad Campaign by Photographer Byron Mollinedo of Aura Photo Agency with models Elodie Christ and Ivan

Just Cavalli serves up a dose of energetic early-aughties nostalgia with a Fall 2021 campaign by photographer Byron Mollinedo.

Launched in 1998 as a secondary line to Roberto Cavalli, Just Cavalli still maintains a lot of the stylistic hallmarks of that era, though not without a contemporary edge. With flames, metallics, and animal prints, the collection exudes the anything-goes maximalism and experimental self-expression that characterized the late 90’s and early 2000’s.

Captured in-studio, Mollinedo’s photographs bring these aesthetics and patterns out into the compositional space. Swathes of flame billow in the background; metallic surfaces ripple underfoot. The models exude a feeling of edgy, sexy glamor. Energetic art direction completes the mood with neon, painted-on text logos. While the approach and aesthetic of the campaign may feel anachronistic by contemporary standards, its energy is undeniable.