Palm Angels continued its journey into the world of motorsports with a series of special activations and product launches over Grand Prix weekend in Miami. From May 3rd to 5th, the brand hosted a series of launches and events tailored to the occasion, injecting its unique style into the excitement of racing.
One notable feature of Palm Angels’ involvement was the incorporation of palm trees, a symbol synonymous with sunshine and freedom, into the aesthetic of the Moneygram Haas Formula 1 Team’s paddock and garage in Miami. Adorning the central corridors, printed walls featuring black palm trees guided visitors to the single-seater garage, infusing the space with the brand’s identity. The palm tree motif takes on a new dimension in the private paddock suite, where it is rendered in bold red against a black background, offering a sophisticated welcome to selected guests amidst the adrenaline-fueled atmosphere.
As part of the festivities, Palm Angels is set to release a special Miami Grand Prix T-shirt in collaboration with the MoneyGram Haas F1 Team. The T-shirt, available online and in stores worldwide from May 2nd, features vivid turquoise lettering on a white backdrop, paying homage to Miami’s vibrant waters and sandy beaches, as well as the iconic palm trees lining the race track.
Further solidifying its presence in the racing world, Palm Angels has partnered with motorsport brand AlpineStars to launch a custom leather racing jacket. Embellished with the signature red palm tree pattern and Palm Angels logo, the jacket combines classic pilot style with performance-protective materials, embodying the fusion of speed and style. Pre-orders for the customized jacket will be available from May 6th until the end of May. Due to the bespoke nature of each piece, production will span three months, with deliveries expected to commence three months after the pre-order period ends.
The culmination of Palm Angels’ motorsport ventures was celebrated with a dinner at a private villa in Miami on Saturday, May 4th. The exclusive event brought together a curated guest list comprising world-renowned celebrities, Formula 1 drivers, and influencers to highlight the brand’s collaboration with MoneyGram Haas Formula 1 Team and AlpineStars.
