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Saint Laurent Feels the Blues for Fall 2017 Fashion Film


In (blue) light of there recent fashion show the house of Saint Laurent has released a fashion film for Fall earlier than its competition. The film was directed by Nathalie Conguihem and features stand out model Mica Arganaraz along with others.

Saint Laurent’s cinematic film displays a moody ambience of blue light in the industrial setting of the Fall show. Feeling as though the models have just come from backstage and are about to head out on the runway. Suspense and drama are emphasized with the coloration and soundtrack throughout the film.

A nice break from their usual black & white lensed campaigns, this film brings a smart consistent message following the Fall show. Teasing the consumers for the Fall campaign and keeping the brand fresh in the consumers’ mind, through use on social media platforms. Will be interesting to see if Saint Laurent continues to “feel the blues” for future campaigns.


Director | Nathalie Canguilhem
Models | Hiandra Martinez, Mica Arganaraz, Adut Akech, Louis Marzin, & Dalbor Urosevic
Soundtrack | Sebastian