The 26th Edition of the ANDAM Fashion Awards are Finally Here
By Marissa Tozzi | Impressionist
On the heels of the CFDA’s and the LVMH Prize comes the other awards show, the 26th edition of the ANDAM, which just announced this year’s nominees, to be awarded in July by a panel of 29 judges. The annual competition, which represents the National Association for the Development of the Fashion Arts, will be rewarding a prize of 250,000 euros, about $275,000, along with a year of mentoring from Bruno Pavlovsky, President of Global Fashion at none other than Chanel.
Founded by Nathalie Dufour in 1989, ADNAM has continuously given designers international recognition by exposing and sponsoring new talent. Some of the previous designers who have achieved international acclaim from this competition include Margiela, Viktor & Rolf, Christophe Lemaire, Jeremy Scott, Gareth Pugh and, most recently, Iris van Herpen.
Among those competing for this year’s award is designer Umit Benan, Japanese brand Anrealage, tailoring specialist Pallas Paris, streetwear label Pigalle Paris, and Vêtements, headed by Demna Gvasalia, who was famously the former head of Louis Vuitton and Maison Martin Margiela.
With its main goal in mind to boost the fashion industry in France, this prize attracts talented designers of all nationalities to plant roots in France and participate in Paris’s Fashion Week.
ANDAM has also named four finalists for their First Collections prize, valued at 90,000 euros, equaling $99,000. The finalists are Etienne Deroeux, Gauchère, Jour/ne and Léa Peckre. The winner of this prize will also receive an exclusive space in Galeries Lafayette’s flagship store in Paris to present two collections, along with a commercial and strategic mentorship from the Tomorrow showroom.
Another thing ANDAM has done is shortlisted three brands for its Accessories Prize, including Charlotte Chesnais, Hugo Matha and Annelise Michelson, rewarding 30,000 euros, or $33,000. The winner of this prize will also be mentored by member of the company’s executive board, Nadja Swarovski, for one year.
We don’t know about you, but The Impression is feeling extra excited about finding out who the winners will be of not only one, but three of the ANDAM prizes being presented this year.