Alexander Wang and Agency Johannes Leonardo Party on for Spring 2017 Fashion Film
BY SAWYER GAINES
Alexander Wang has released a short film to follow up their Spring campaign with the aesthetic being the crazy party you wish you were invited to. The campaign features a selection of A-List celebrities including actress Zoe Kravitz, models Anna Ewers, Hanne Gaby Odiele, Lexi Boling, and Aswoa Aboah, as well as musicians Lil Yachty, R. Kelly and Ninja from Die Antwoord, whose song “Banana Brain” provides the bumping soundtrack for the video.
Like any great party the video is fast paced and a little woozy as the video shifts from the colorful pregame drinking and smoking to a full blown dance party in black and white. The black and white phase also features rapidly edited still photography from the esteemed Inez & Vinoodh while creative direction is handled by Ferdinando Verderi. Much praise and creative merit is due for the quick cuts and impeccable editing of the video by Marco Perez.
The video ends with the aftermath of the wild party where we see some of the dazed and groggy models stumbling over themselves trying to catch a cab. The whole video is lively and fun with a simple premise held together by lots of great little visual details and stellar direction, photography, and especially editing.
Agency | Johannes Leonardo
Creative Director | Ferdinando Verderi
Photographers | Inez & Vinoodh
Models | Binx Walton, Anna Ewers, Lexi Boling, R. Kelly, Lil Yachty, R. Kelly, Zoë Kravitz, Stella Lucia, Ninja, John Swiatek, Issa Lish, Hanne Gaby Odiele, Aswoa Aboah
Music | Die Antwoord
Location | Old Police Building, Manhattan