The Store Scout | AMI Alexandre Mattiussi Mayfair London
BY KENNETH RICHARD
With two freestanding boutiques under his belt, in both Paris and Tokyo, French menswear designer Alexandre Mattiussi has launched his third AMI store in London’s Mayfair district on Duke Street.
The store was designed by Mattiussi’s architectural partner on his other boutiques, Studio KO. The space, originally a patisserie in the Grade II listed building, was designed to blend into the surrounding neighborhood, with a traditional English redbrick façade with large arch windows, emphasizing on natural light and marrying the warm materials’ palette with the listed heritage of the building. While the interior represents a continuation of Founder and Creative Director Alexandre Mattiussi’s previously opened stores in Paris and Tokyo.
Spread across two floors and 240m2, the space features interesting contrasts of materials such as wood and concrete, yellow ceramic and black paint details on the parquet flooring, a signature detail which varies from store to store. Meanwhile exposed white brick walls, brass, marble, wood and mirrors that have been positioned throughout the space to create an original optical illusion of reflections.
AMI Alexandre Mattiussi was launched from Paris in 2011 and currently the brand has 300 points of sale. Mattiussi was the first menswear designer to win Frances ANDAM prize in 2013, a year after Anthony Vaccarello had won.
Architect | Studio KO
75 Duke Street (in the Mayfair neighborhood)
London W1K 5PA, UK