Barneys New York’s Holiday Windows Will Stop You Cold
By Rachel Smith | Impressionist
Barneys New York takes their windows seriously. So seriously in fact that the world’s greatest retailer has named their print magazine and online zine “The Window.” With that in mind the retailer, led by Creative Director Dennis Freedman, has set the bar pretty high when it comes to their own holiday windows and this season they outdid themselves.
This year’s theme, Chillin’ Out, is a twist on traditional winter motifs and playfully elevates ice to an art form. A team from Ice Castles, the Utah-based company specializing in larger-than-life ice environments, created a living, growing castle out of ice drips. The other windows feature a slot-car racetrack with crystal-studded miniature Lexuses; a beautiful blown glass display by Dale Chihuly with light projections by the digital video company Christie; and another life-size freezer where members of Queen’s Okamoto ice-carving studio will be crafting penguins, dogs, bunnies, and other creatures out of ice. And, if you take a selfie in front of the store windows and tag @BarneysNYOfficial with the hashtag #BNYCHILLINOUT, they might be carving your photo into ice. The team will be carving from November 18th through December 31st, clad in Moncler Gamme Bleu jumpsuits, vests, and blazers to keep warm. Additional pieces from the collection, such as cashmere silver gloves, beanies, and scarves will be available for sale in Barneys New York this holiday season.
To top it off, Barneys has created a brand around their holiday windows complete with their own mascot, a penguin that sits comfortably in the window surrounded by ice in his leather jacket. He is also printed on their holiday tags and even some bags. A castle that is constantly changing, live ice carvings, an adorable mascot, and a contest with a grand prize of an ice sculpture selfie, Barneys has taken their window designs out of the box and out into the world engaging their customers. Proving again that Barneys New York is the window to watch.