INEZ & VINOODH ‘set it up’ for Blumarine’s Spring 2016 ad campaign


BY KENNETH RICHARD | The Impressionist

There is a sweet sense of modern eclecticism in the latest Blumarine campaign lensed by Inez van Lamsweerde & Vinoodh Matadin. That eclecticism is a combination of model Lou Schoof’s waif coif and soft poses with the least appreciated character in fashion storytelling, the set.

The campaign was shot in a New York City apartment that is a blend of Art Nouveau with objects that seem plucked out of the Age of Enlightenment. Often Schoof is posed off center to allow the eye to wander through the setting, telling more about the desired spirit of the design house than a product focused shot ever could.

The campaign is a lesson in the power of the set to add to the story and one here at The Impression that we are more than ready to move into.

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Photographer | Inez van Lamsweerde & Vinoodh Matadin
Model | Lou Schoof
Stylist | Edward Enninful
Hair | Malcom Edwards
Makeup | Dick Page
Manicure | Deborah Lippmann
Location | New York City