COACH releases Pre-Fall campaign film


Coach Creative Director Stuart Vevers and Creative Director Fabien Baron have re-teamed once again on a pre-fall 2016 campaign that continues their ode to Americana.

The campaign features a similar cast and cinematography as last year’s film, whereas this year the girls of the suburb have moved into the city. The scene is shot in the urban foreground of the Brooklyn Bridge, under the warm lighting of the sunset. The urbanized setting is famously a part of all Coach ads and is a recognizable brand visual; the New York inspiration was found in the art by American photographer Joel Sternfeld. Different from last year’s, the mood is more relaxed and melancholy rather than rebellious, due to the slowed music and warm color scheme. The team of ladies are geared up for a night in the city and are still full of intimidation and teen angst as they pose alongside their vintage muscle cars.

There is a graceful consistency between Coach’s 2015 campaign and this year’s pre-fall 2016, credit to the direction of Fabien Baron. There is something mysterious and captivating about the casting of these beautiful outcasts.

We appreciate Coach’s ability to carry on a narrative through their films; the ladies of Coach will continue their legacy in New York and we can’t wait to see where they end up in the next fashion film.


Agency | Baron+Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Videographer | Michael Saint-Onge
Models | Imaan Hammam, Lexi Boling, Rianne van Rompaey
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath