Dondup Heads to the Couch in Christopher Simmonds’ Fall 2015 Ad Campaign


By Olivia Pentell | Impressionist

Creative Director Christopher Simmonds brings new meaning to ‘body of work’ for Italian fashion house Dondup’s latest Fall 2015 ad campaign. Lensed by London based photographers, Sean and Seng, the creative direction skillfully plays with proportion juxtaposing tightly cropped images of sultry sweaty body parts with wider shots to highlight the collection.

The images showcase the models both sprawled on furniture in cool tones of blue and matte black, as well as warm wooden oranges and browns. With all the couch coverage, all that’s really missing is Netflix. Perhaps they were contemplating which new season to start on the couches, White Collar or True Detective? Tough choice. Decide on the full campaign images below:

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Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer | Sean and Seng
Stylist | Emma Wyman