FONDAZIONE ZEGNA Trivero | Our Look at the Foundations of Fashion
BY LIANA MATTERA
Fashion often walks the fine line between commercialism and art, which inevitably leads many design houses to open their own foundations, a.k.a. cultural art centers. However, in the case of Ermenegildo Zegna, there is another fine line they have walked, that of philanthropists.
The Foundation Zegna, housed in Trivero, Italy, in the Biella Alps, was founded in 2000, after Zegna started an initiative to reforest the mountain area in the 1930’s. That goodwill soon spread to develop welfare facilities in the local community, and inspired long lasting ideals the center still maintains today.
Anna Zegna, the foundation’s president, and Renata Zegna, the foundation’s vice president, have helped create the two parts of the current foundation: the Casa Zegna and the All’aperto. Casa Zegna is an indoor historical archive which holds art pieces. All’aperto is an outdoor exhibit of permanent artworks aimed at the local community and all visitors, which gains contributors to the collection every year.
Casa Zegna | Trivero, Italy
All’aperto | Outside Casa Zegna
Beyond their walls, the Zegna family has supported and funded many social, medical and environmental projects. The foundation helps fund Care & Share, based in Andhra Pradesh, India, which provides education for impoverished youth, as well as builds local businesses, such as garment manufacturing.
Fondazione Zegna is also heavily involved in supporting medical research, with support to programs including research and treatment of leukemia in children at St. Jude Children’s Hospital in New York.
Via Guglielmo Marconi, 23,
13835 Trivero BI, Italy