‘Skirt The Rules’ is more than a graphic tee for Gap’s holiday collaboration as the retailer doubles down partnering with not one but two Spades, Kate Spade and Jack Spade. The result makes for one long logo, a series of cute ads and a 2 week in-and-out program to launch October 30th in select doors and online.
We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of kate spade new york and the quirkiness of Jack Spade.
Deborah Lloyd, Chief Creative Officer, Kate Spade & Company, is no stranger to Gap hallways as she previously worked at Banana Republic.
I couldn’t think of a better partner than Gap to collaborate with on a children’s collection. Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in kate spade new york and Jack Spade for their next big adventure.
And the adventure plays out in both print ads running in Elle and Lucky as well as video, which ‘follows a brother and sister imagining their way through a magical journey to grandmother’s house during the holiday season.’
As for us, The Impression loves the ‘Here Comes Trouble’ graphic and believes that slogan should be embraced by the retailer to mix up the merchandise platform for the next year as a little more risk could go a long way on the retail floor.[slideshow_deploy id=’70896′]