‘Skirt The Rules’ is more than a graphic tee for Gap’s holiday collaboration as the retailer doubles down partnering with not one but two Spades, Kate Spade and Jack Spade. The result makes for one long logo, a series of cute ads and a 2 week in-and-out program to launch October 30th in select doors and online.

The venture is kate spade new york and Jack Spade’s first foray into childrenswear and surprisingly the first time the duo of Kate Spade & Company brands will partner together. Rather than reinvent the wheel the collection features recreated signature pieces downsized and in fabrics more suited to children’s.

We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of kate spade new york and the quirkiness of Jack Spade.

Rebekka Bay
Creative Director and EVP, Gap Global Design

Deborah Lloyd, Chief Creative Officer, Kate Spade & Company, is no stranger to Gap hallways as she previously worked at Banana Republic.

I couldn’t think of a better partner than Gap to collaborate with on a children’s collection. Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in kate spade new york and Jack Spade for their next big adventure.

Deborah Lloyd
Chief Creative Officer, Kate Spade & Company

And the adventure plays out in both print ads running in Elle and Lucky as well as video, which ‘follows a brother and sister imagining their way through a magical journey to grandmother’s house during the holiday season.’

As for us, The Impression loves the ‘Here Comes Trouble’ graphic and believes that slogan should be embraced by the retailer to mix up the merchandise platform for the next year as a little more risk could go a long way on the retail floor.

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