by Kenneth Richard | The Impressionist

What’s 118 years old and still throwing punches with the energy and eagerness of a contender looking for their first title? The Louis Vuitton monogram, especially when it’s reimagined by the likes of design iconoclast: Karl Lagerfeld, Australian industrial designer Marc Newson, Christian Louboutin, Comme des Garçons founder Rei Kawakubo, artist Cindy Sherman, and Pritzker Prize-winning architect Frank Gehry.

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The sextet were invited by Vuitton’s executive vice president Delphine Arnault and artistic director Nicolas Ghesquière to help the brand celebrate their 160th anniversary by designing limited additions of the bag to hit stores in October.

The monogram is at the centre of our house, so we celebrate the monogram every day. But we thought this project was really special because the personalities we chose are fascinating and diverse…

Delphine Arnault
EVP Louis Vuitton

Created by Georges Vuitton in 1896 as a tribute to father Louis, the emblem has been famously reinterpreted by many creatives over the years, Richard Prince, Yayoi Kusama, Stephen Sprouse and Takashi Murakami – the latter’s 2003 multicolored print featuring his iconic art characters generated over $345 million.

The project, dubbed The Icon and the Iconoclasts, includes bags and trunks available in numbered editions of 25, which will retail from €2,000 – €4,000 (approx. $2,600 – $5,200) and will be on sale for a limited time only.

Steven Meisel shot the campaign styled by Carine Roitfeld with models Saskia de Brauw, Julia Nobis, Liya Kebede, and Freja Beha Erichsen. Along with the ad campaign and commercial spot, Louis Vuitton dedicated a website to the project with behind-the-scene features and will celebrate the collection’s launch with a party in New York on November 7.[average_score]



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Photographer/Director | Steven Meisel
Stylist | Carine Roitfeld
Models | Freja Beha Erichsen, Julia Nobis, Liya Kebede, & Saskia de Brauw