By Danielle D’Onofrio | Impressionist
LOVE magazine teamed up with the up and coming fine jewelry brand Hillier London to create an Easter video. The London based Hillier brand, whose tagline is “Luxury With a Wink”, was created in 2009 by Katie Hillier, who went on to win Accessory Designer of the Year at the British Fashion Awards as well as being named one of the top 50 most ‘Influential People in Fashion’ in Elle magazine’s Fashion Power List. The brand has gained favor with many fashionistas, so much so that Hillier London has recently launched its ecommerce website.
There are pros and cons in associating one’s product in a sponsored video as that video may not be aligned with your brand and one can’t help but wonder if the quirky and fun Hillier brand was prepared to find themselves in such a sexy situation. However, there is little doubt that Hillier will attract looks with this video. Now, whether you are paying any attention to the jewelry is another thing.
Director | Daniel Jackson
Creative Direction | Katie Grand
Models | Emily Ratajowski, Hanna Davis & Mica Arganaraz
Editor | Vanessa Roworth
Hair | Sandy Hullett
Makeup | Jeanine Lobell
Manicurist | Rica Romain
Casting | Anita Biton
Production | Nikki Stromberg & Matthew Youmans at Map
Digital Art Direction | Jonny Lu Studio
Music | “Solo Dancing” by Indiana