Michael Kors reminds us to wrap it up for the holidays


BY JONATHAN HUYNH

When it comes to the holidays, Michael Kors enjoys spreading a little holiday cheer. The designer has always had a panache for understated elegance blended with a bit of whimsy and he brings both to the party in the house’s latest holiday campaign “#JustBecause.”

The spot opens with a Michael Kors voiceover as the angelic Nina Agdal makes some final wrapping touches before celebrating the holidays. As Michael implies, Agdal may want to go “over the top” in terms of festive spirit and the result is a case of ‘wrapping fever.’

The video is just a piece of the story as the house took their marketing message to their social media platforms by advertising photos of some of their favorite pieces from the holiday campaign through tweets and Instagram, along with creative phrases using #JustBecause. Such as “#JustBecause she has the key to your heart” and “#JustBecause all things come in threes.”

It is a strong hashtag and The Impression believes in Michael Kors for the holidays as #JustBecause you’ve been naughty or nice, it shouldn’t stop you from being fabulous!

Directors | Josh + Vince
Voice-over | Michael Kors
Actor | Nina Agdal