Moncler puts creatives first with its new Moncler Genius initiative that will include collaboration collections by Pierpaolo Piccioli, Hiroshi Fujiwara and Craig Green
BY OBI ANYANWU
A genius is defined as “a person who is exceptionally intelligent or creative.” It’s safe to say that most endeavors in business and the creative arts are built from the minds of a genius, but while one person may take all of the credit as the face of a project or endeavor, Moncler aims to celebrate many brilliant minds with its new Moncler Genius initiative.
Moncler Genius is a new concept from the Italian outerwear company that will showcase different creatives’ visions of the brand’s product offering.
President and Creative Director Remo Ruffini introduced the initiative to be a hub for great minds to work in tandem, and usher in a new age of partnerships and collaboration where creativity is paramount and each visionary can enter daily conversations with consumers.
The first collection of Moncler Genius minds includes Pierpaolo Piccioli, Hiroshi Fujiwara, Craig Green, Simone Rocha, Kei Ninomiya, Francesco Ragazzi, Karl Templar and Sandro Mandrino.
The new concept, which will debut on February 20, 2018, the opening of Milan Fashion Week, has a headquarters, the Moncler Genius Building that houses cells for each singular mind, and it will make its way to Moncler boutiques in October through a series of pop up shops.