The Store Scout | NAUTICA SOHO Flagship
BY KENNETH RICHARD
Global modern lifestyle brand Nautica has set sail to SoHo with their new flagship, which opens today in the heart of New York’s iconic shopping district at 101 Prince Street.
The store is another step in the brand’s reinvention, which kicked off earlier this year with their Reimagine Nautica – Inspired by the Sea, Designed in the City program.
We are thrilled to open the doors to the Nautica flagship store in one of the world’s top shopping destinations. It is exciting for our brand and consumers to have a retail location in the city that we have called home for over 30 years.
That 2,000 square foot home was conceptualized and designed by the brand’s in-house team and merges their established nautical heritage with a modern cityscape. Nautical references can be found throughout space, including design features such as wooden beams made of natural oak wood to capture the essence of a boat and the architecture of the city.
Digital tablets equipped with editorial look books will help consumers browse head-to-toe styled looks for inspiration. A curated selection of the season’s key pieces are presented in “The Style Bar”, a signature display area. Additionally, Nautica plans to partner with local SoHo businesses in various capacities to show support for the community and its neighbors and brands. Custom tailoring and same day home delivery in Manhattan, for all online and in-store purchases, are just a few of the features to assure guests feel they are getting first class passenger experience.
101 Prince Street (b/t Greene & Mercer next to The Apple Store)
New York, NY 10012