Playful Silhouettes Casted on NikeLab’s New Summer Collab with Sacai
[intense_hr size=”large” accent_width=”30″ accent_height=”3″] By Olivia Pentell | Impressionist

NikeLab and Sacai creative director, Chitose Abe, are no strangers to the collaboration game, especially when it comes to fashion forward workout wear. Abe is known within the fashion world for her sporty yet delicate designs, whereas Nike is applauded for their bold palettes and eye grabbing colors, all while serving as a functional and reliable sportswear mogul. The two innovators have partnered previously in March, and are now back at it again with a fresher take on summer workout statements.

This funky yet whimsical collaboration premiering June 11th will include and intertwine the strengths of both teams. The winning result? NikeLab x Sacai Summer Collection – A crisp skip into Nike classics. NikeLab x Sacai Summer 2015 encourages an emphasis on movement, using new lightweight materials with ample room to breathe, run, leap, jump – whatever an athlete on their summer grind is striding for, all with textbook Nike style.

In addition, Nike’s age-old Dunk Lux basketball shoe has been a hit since its beginnings, this time being reinvented with premium leather, elastic tongue and a drop-in Lunarlon sock liner for ample cushion and comfort. The slip-on sneak gives a trendy look to an athletic staple, which when combined with innovative pieces such as the Windrunner skirt hybrid and more, is sure to make an impression.

The video in itself is very well done, using a nice juxtaposition between stark white background and bold clothing movement. This trend can be recently seen in many fashion video advertisements, a la Rag & Bone, most nearly because of its effect on the eye to focus on the action at hand. Although the minimalist nature of the video does cause an emphasis on the clothing in motion, we at the Impression believe that the hard-hitting music would have matched better with multiple moving subjects or an overall greater action-filled setting. That said, The Impression lauds the fashion forward leap in workout attire, which continues to be exciting as ever.

 

[intense_hr size=”large” accent_width=”30″ accent_height=”3″] Director | Craig McDean
Model | Binx Walton
Stylist | Karl Templer
Hair | Tomo Jidai
Makeup | Val Garland
Manicurist | Megumi Yamamoto

 

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