OLIVER ROUSTEING’s capsule collection for NIKE LAB
BY KIERAN WALSH
Oliver Rousteing, the Creative Director for Balmain, recently took a break from his haute couture fashion house, for a new collaboration; NikeLab x Olivier Rousteing: Football Nouveau collection.
For the collection, which will be available June 2nd, Rousteing set out to encapsulate the life of the modern soccer player in an “off-the-field” look. The French designer blended the two worlds of fashion and sport by incorporating his design expertise with iconic pieces of Nike sportswear.
A lot of people dream about athletes and a lot of people dream about models. So I really believe it was normal to connect those two worlds and I believe that soccer players are the new icons of today.
And who better to represent those icons than some of biggest faces in French soccer, Blaise Matuidi and Laure Boulleau, both key players in their Paris based club Paris Saint-Germain, again intertwining French fashion and French soccer. The face of Nike soccer, Cristiano Ronaldo, was also included in the collection as an icon for the modern soccer player, on the field and off. All of this was tied together and captured by Nick Knight in a dramatic campaign that has been teased out this week on Instagram.
Fashion and footballers go well together and we look forward to seeing more of Rousteing’s fancy footwork both on and off the pitch.
Photographer | Nick Knight