Pantone and creative agency Base Design get colorful and reflective with new ad campaign
By Jillian Siegmund | Impressionist
Talk about a brilliant ad campaign – brilliant in color, that is. Pantone, the across-the-board administrator of color, released its latest campaign called, what else, “Color on Color”. The mirrored campaign is an effort to show off the 210 new, fresh colors to add to anything from fashion to an interior design color palette.
We designed the campaign with the goal of creating iconic images that speak both the language of Pantone and fashion. By moving the Pantone brand into the fashion context, the campaign engages the creative segment of the audience while retaining the essence of the brand: colors!
Agency | Base Design
Creative Director | Min Lew
Photographer | Sacha Maric