Prada 365 Resort 2018 Ad Campaign
BY STEPHANIE PETTWAY
Through fresh viewpoints and re-imaginations, Prada Resort 2018 is explored through 2 key points in the new campaigns, “Perspectives” and “Synthesis” as the latest component of Prada 365. With creative direction by DJA, and photography by Willy Vanderperre, the photographs and films capture model Kris Grikaite, exclusive model of Prada, as she takes on modernism, femininity, and heritage of the brand.
“Perspectives,” sets Grikaite at the Osservatorio in Milan, where the glass-vaulted ceiling forms a graphic backdrop outside the windows with Grikaite in optic white in front of it, giving a historic location a modern spin. In “Synthesis,” the brand features tight framed portraits of Grikaite with 2 primary Prada bags.
As more of the Resort 2018 campaign unfolds, we are excited to see the different interpretations of the collection. DJA and Willy Vanderperre have never been ones to disappoint and we look forward to seeing the whole, in order to get the full perspective.
Agency | DJA
Photographer | Willy Vanderperre
Director of Photography | Nicolas Karakatsanis
Stylist | Olivier Rizzo
Model | Kris Grikaite
Hair | Anthony Turner
Makeup | Lucia Pieroni
Set Design | Pepijn Van Looy
Production | Labs Production
Soundtrack | Carcajou by Essaie Pas