Graphic Designer Seb Lester’s Hand-Drawn Fashion Logos


By Kenneth Richard | The Impressionist

In the ‘era of visuals,’ the graphic designer reigns as king. London-based graphic designer Seb Lester started toying with calligraphy a few years back and has found himself one of the world’s highest profile calligraphers. Recently he started sharing his passion for the craft by posting quick videos on Instagram of him drawing brand logos including Gap, Adidas, Converse and others.

Lester is no stranger to logos, having developed typefaces and type illustrations for the likes of NASA, Apple, Nike, Intel, The New York Times, The 2010 Vancouver Winter Olympics and even JD Salinger’s final reissue of The Catcher in the Rye. The craftsman trained in Graphic Design at Central Saint Martins, moving on to become a Senior Type Designer at Monotype for nine years, where he developed custom typefaces for brands including British Airways, Intel, Waitrose, The Daily Telegraph, H&M and Barclays.

I find the Latin alphabet to be one of mankind’s most beautiful and profound creations.

Seb Lester

And indeed – in Lester’s hand that alphabet takes on a whole new meaning as we take a look at a passionate craftsman at work.

Latest doodle

A post shared by Seb Lester (@seblester) on

Latest doodle. Slower version on my 'Seb Lester' Facebook page.

A post shared by Seb Lester (@seblester) on

More doodling. Slower version on my 'Seb Lester' Facebook page.

A post shared by Seb Lester (@seblester) on