Bad Blood Video Breaks Vevo Record

By Marissa Tozzi | Impressionist

It would appear that Taylor Swift really knows how to ‘break bad’ – and records, too. Fresh off the music video release this week of her new single “Bad Blood”, she has become the new record holder on Vevo with the highest number of views, racking in 20.1 million in 24 hours, topping Nicki Minaj’s 19.6 million for her “Anaconda” music video, which previously held the record since 2014. Maybe it was because of the many A-list celebrities and models she gave feature roles to, or maybe it was because she marketed it so well, but either way, Taylor Swift’s new video defines the meaning of ‘breaking bad’.

Swift now has just under five billion views on her music videos in total, eleven of them breaking 100 million views each. Haven’t seen her new video and want to know what all the fuss is about? You can watch here: