It is the seasonal sport which makes for great water-cooler conversation and heavy March and September issues. While the medium of consuming is evolving, the fact is that content is still king. The Impression loves watching each campaign unfold, often starting with the tease of a single image and eventually blossoming into a full fledged campaign. And every once in awhile as we speed along through all those magazine pages, online ads, and films something will jump out and make us stop … give pause … reflect … admire … and impress.

We didn’t just stumble upon our name. We were inspired by those that rose to the top and wanted to champion and celebrate their achievements. 

Here are THE IMPRESSION’S  TOP UNDERWEAR/INTIMATES ADS OF SPRING 2016.


BY KENNETH RICHARD 

 Agent Provocateur 

Photographer | Sebastian Faena
Creative Director | Sarah Shotton
Model | Bar Refaeli
Location | France
 
Calvin Klein

Photographer | David Sims
Models | Kendall Jenner, Julian Schneyder, Mitchell Slaggert
Stylist | Max Pearmain


Hanes

Photographer | Alessio Boni
Model | Alessandra Ambrosio
Stylist | Emily Mazur
Makeup Artist | Kristi Matamoros


Intimissimi 

Model | Shlomit Malka
Hair | Italo Gregorio
Makeup | Silvia Dell’orto
Set Designer | Tristam Steinberg


La Perla

Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Mert Alas & Marcus Piggott
Models | Liu Wen, Mariacarla Boscono & Natasha Poly
Stylist | Ludivine Poiblanc