Luxury lies not in richness and ornateness but in the absence of vulgarity.
Luxury by its very nature is about space. In this day and age of over saturation of images and clutter at every turn the idea of a campaign that gives one room to digest is opulent. Valentino’s Creative Directors, Maria Grazia Chiuri and Pierpaolo Piccioli, choice of campaign creative for fall 2014 pleasantly surprised us. After all the Fall runway show was full of sublime colors, textures and embellishments that we half expected a nod toward the Renaissance. However the design team, along agency Creative Director Riccardo Ruini of REM – Ruini e Mari, were wise enough to pull back and treat it with subtlety. Lensed by David Baily and styled by Karl Templer they delivered a striking campaign and the cleanest vision of Valentino yet. And we find it simply, spaciously, elegant.
Models | Arthur Gosse, George Barnett, Harleth Kuusik, Ine Neefs, Josephine Van Delden, Maartje Verhoef, Tommaso de Benedictis