by Kenneth Richard | The Impressionist

Jolie Clifford, Photo Researcher For GB65, says to make your strengths stronger and do the things you are best at doing.

 Fewer industries offer a broader arrange of career opportunities than fashion. In our ongoing series, The Spotlight, we highlight some of the industry’s most talented people and interesting jobs.

The Impression: Please describe your role.

As a photo researcher at GB65, I find the art and photography that will inspire our client’s next fashion campaign.

The Impression: What excites you about the role?

I love the moment when I’m out in the world and come across a campaign I worked on, it’s always a bit of a surreal feeling. What excites me most often is constantly looking at art and fashion from every decade since the 40s. If anything I have to be aware not to get too excited and stuck on one thing!

The Impression: What is the best project you have worked on?

It was a great privilege to work on Miu Miu’s current campaign because it matches my personal taste almost exactly. I’m a huge fan of black and white photography and 1960’s French new wave cinema, so working on this campaign was always a great day at work for me.

The Impression: How is your role changing and why?

Before a campaign goes out to shoot, a lot of people have to agree on the same concept idea, model/actress, set design, photographer etc. so before anything is set in stone, a lot of things move around and change. I like it though, keeps me on my toes.

The Impression: What is the hardest obstacle you’ve had to overcome in your work life?

Keeping all of our archives up to date with new work is a constant on going project. There are almost as many images being collected a day as there already are on the server. Being able to maneuver around thousands of images fluidly while staying organized is always a work in progress. 

The Impression: What advice do you have for people who are interested in doing what you do?

It’s important to learn as much about what you’re trying to do as possible and it’s very helpful to surround yourself with people who are already where you’d like to be. But no matter where you are in life, you’ll always be on the right track if you do the thing you’re best at doing, as much as you can and don’t hesitate to move forward in life with confidence.


GB65’s work can be seen hereJolie Clifford’s personal photography work can be seen at here.