Edie Campbell for This is Tiffany Tiffany Magazine

By Olivia Pentell | Impressionist

24-year-old British supermodel, Edie Campbell, stars in never before seen black and white images from Tiffany & Co.’s ‘This is Tiffany’ Spring 2015 campaign, rocking the latest T and Atlas Tiffany accessories.

These new images will additionally be featured in the first ever This is Tiffany Tiffany magazine. The magazine is a sure hint that Tiffany is wising up and looking to not only extend their reach, but also tell a story – making much more out of the brand name than just a mere popular jewelry company that the ladies swoon over. “We’ve mixed things up for the season, taking objects of extraordinary beauty, looking at them from a fresh perspective and adding rich stories from the world of Tiffany,” the magazine reads. This big move for Tiffany & Co. follows directly in the footsteps of other large fashion names such as Dior and Net-a-Porter, who have additionally both constructed their very own magazines.

This is Tiffany will soon be available in Tiffany & Co. stores and is set to publish at least twice a year with alternating editors. View the Campbell images from ‘This is Tiffany’ below:

Photographer | Daniel Jackson
Fashion Editor & Stylist | Alastair McKimm
Hair | Didier Malige
Makeup | Francelle Daly
Model | Edie Campbell