Review of Ambush Fall 2021 Ad Campaign with Photographer Harley Wei with models Dija Kallon, Moustapha Sy, Sherry Shi, Vilma Sjöberg
Ambush reflects on tradition and togetherness in a new Fall 2021 campaign by photographer Harley Weir.
While its obliquely suggested narrative of friends enjoying a vacation together at a modernist lake house feels recognizable, the campaign is much more of an exercise in mood, tone, and aesthetic than concrete storyline or character. Weir deftly uses the positioning of bodies, changing light, and reflecting surfaces to conjure up shifting and reflective emotional landscapes. Across the of images, the surface of the lake converses with panes of glass, dawn skies with deep night.
The images and their characters are wrapped in a sense of psychological mystery, but the one thing that feels clear is the strong bond they share with each other. From the adventurous, practical daytime looks to the night’s casual yet elevated eveningwear, the pleasure of dressing to bring yourself joy subtly emerges. So the campaign does sustain a note of quiet positivity and colorful aspiration, even among its darkly cerebral introspection.
Ambush Creative Director | Yoon Ahn Photographer | Harley Wei Models | Dija Kallon, Moustapha Sy, Sherry Shi, Vilma Sjöberg Stylist | Carlos Nazario Hair | Louis Ghewy Makeup | Masae Ito Casting Director | Rachel Chandler
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