Badgley Mischka’s latest campaign for Fall 2018 touches on the duo’s panache for America opulence, this season expounding upon that point by lensing the campaign at the historic Chelsea Mansion on Long Island’s North Shore Gold Coast.
Golden touches highlight the campaign in the rich interiors that play as much a role in the narrative as the characters themselves; models Kristin Zakala, Cole Christie, and Elza Luijendijk. Russian born, Los Angeles based, photographer Catherine Asanov, helps the design duo pull back the curtains on the stately mansion for a campaign entitled ‘Lightness Through Dark – a celebration of glamour inspired by the artist, Michelangelo Merisi da Caravaggio.’
The campaign comes with it’s own peek behind the curtains in a true behind-the-scenes video, a rarity these days as the spotlight tends to focus more on the talent in front of the lens than how the narrative is created.
The campaign plays to the Lifestyles of the Rich and Famous with hints of Dynasty. A few touches of the right color grading and more dramatic close-up glares from the cast may of been in order to modernize the fantasy. Nothing the partnership of an art director couldn’t handle. However it is a solid outing from the duo who have a strong fanbase in their favor, deservingly so. We look forward to the next chapter in the designed book.
Badgley Mischka Creative Directors | Mark Badgley & James Mischka
Photographer | Catherine Asanov
Models | Kristin Zakala, Cole Christie, Elza Luijendijk
Hair | Peter Gray
Makeup | William Murphy
Behind-the-Scenes Video | Matthew Gilbertson