Getting ahead of the winter season, Balenciaga has teamed with artist and academic Charlie White for their latest Winter 2018 Ad Campaign.
White’s career has encompassed photography, film, animation, public events, popular entertainment, documentary archives, and roles at USC’s Roski School of Art and Design and Carnegie Mellon University. The prolific artist films have screened at the Sundance Film Festival and Director’s Fortnight at Cannes. White has been included in Art in America Now, organized by the Guggenheim Museum, as well as exhibits at the Singapore Biennial and Hammer Museum. His most recent project, Music For Sleeping Children, is an experimental pop album focusing on the lives of adolescent girls.
Balenciaga’s Demna Gvasalia has never been one to walk the worn path, so it comes as no surprise that he would chose Charlie White to lens fellow creatives such as artist Eliza Douglas and stylist Martina Almquist for the most recent campaign.
The work is straightforward although their will be many that alike it to White’s exploration of America’s social fictions and collective identities.
What The Impression takes away is the campaigns support for the World Food Program, the leading humanitarian organization assisting 80 million people in around 80 countries through its commitment to end hunger, achieve food security and improved nutrition. Today one in nine people worldwide still do not have enough to eat and food-related assistance lie at the heart of the struggle to break the cycle of hunger and poverty.
A campaign that touches on humanity, art, and fashion, is a strong campaign indeed. And one we all need to support everyday and even more so in the winter holiday season.
Balenciaga Creative Director | Demna Gvasalia Photographer | Charlie White
Models | Eliza Douglas, Martina Almquist Hair | Holli Smith Makeup | Inge Grognard