Bottega Veneta has recently opened a pop-up storefront in the neighborhood of Williamsburg in Brooklyn New York. Open through the end of September, the 1,600 square foot space will highlight women’s handbags, shoes, and small leather goods, as well as a selection of men’s bags, shoes, and accessories. There will also be a limited selection of key ready-to-wear pieces.
Originally built as a bank in 1889, the building has since been used as a painting studio, a recording studio, and a barbershop. When approaching the concept of the pop-up’s design, the building itself was the primary source of inspiration. The intricate facade and the bank vault in the basement have been preserved, taking on a new sensibility through the relationship with the brand’s identity.
The store is the first opened in the U.S. under the leadership of creative director Daniel Lee. The move seems to form part of Lee’s push to put a less fast-paced and more artful focus on the brand’s marketing and communications, especially considering the Brooklyn neighborhood’s rising status as a focal point of the borough’s artisanal hipster culture and youthful art scene.
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images