Calvin Klein | Launches CALVIN KLEIN JEANS EST. 1978
Chief Creative Officer Raf Simons has the eye of an artist, the heart of a romantic, and the brain of Lord Byron merged with Andy Warhol. Part savant, part businessman, all interesting. And while many implied he should go ‘clean,’ Simons went ‘max,’ reinventing the house as Calvin Klein 205W39NYC, which is more than a branding mouthful. It worked.
So it should come as no surprise that the artisanal artist of a designer would apply the same logic to reinvent the singular item that made the brand a household word – jeans. Today Calvin Klein has launched a new line CALVIN KLEIN JEANS EST. 1978, a progressive, and a tad perverted, viewpoint on the aesthetic of Calvin Klein legacy.
The line comes complete with a wicked sense of humor, the Lord Byron in him, playing with Richard Avedon’s storied 1980s images of Brooke Shields as well as the iconic ‘cK’ logo. It too gets a refresh as ‘ok’ replaces it serving as a toungue-in-cheek double entendre.
As our readers know we rarely write about clothes. But in an era were the consumer plays such a lead role in spreading the message, it is nice to see a designer use product to spread that message as well. That message is readily available with the first of three deliveries for fall this Friday the 13th. Coincidence, or just more playfulness with American Gothic?
The Impression salutes the visionary who is as brave as he is creative. And not unlike the founder himself, who understood is was ‘oK’ to take risk. Even on Friday the 13th.