Although the 85-year-old German-born, Paris-based designer has held the role of grand master of Chanel for thirty-five years and running, Creative Director Karl Lagerfeld still makes sure to consistently pay homage to the maison’s iconic founder, Gabrielle “Coco” Chanel.
Chanel’s Cruise ’19 collection , shown in May at the Grand Palais in Paris, drew inspiration from Coco’s experiences in the South of France. Specifically photos capturing Coco on board the Flying Cloud, the yacht owned by the Duke of Westminster, —Chanel’s lover in the 1920s—Lagerfeld designed a series of tweed minidresses and accompanying nautical-inspired looks for the collection.
The show consisted of models dressed in a series of vintage-inspired Mary Janes reminiscent of the white and two-tone pairs that Chanel famously wore as staple pieces during her life. Maintaining features of white or metallic silver, the footwear features softly curved heels, rounded toecaps and covered-leather buttons situated across the single and double straps.
This is by no means the first time we’ve seen Chanel’s signature Mary Janes showcased on the runway. However, this time Lagerfeld notably focused in on the designer’s personal leisure life to create quite literally a “cruise” collection. Inside the Grand Palais models walked about a massive cruise ship, named “La Pausa” fittingly after the villa that the Duke of Westminister built for Chanel in the South of France.
To commensurate the their cruise footwear the house created a video dedicated to the Mary Jane footwear set of course on a cruise boat.
In reaction to the background music of Doing Me by Ray Blk, Chanel’s Cruise Mary Jane 2018 film undeniably alludes to Gabrielle “Coco” Chanel’s early life in the South of France as well as her focus on fashion as a form of self-expression.
Set on a boat similar to that depicted in the theme of the Cruise collection, the fashion film corresponds with the fashion house’s previous iconic ideas. To add, the models are styled in accordance to Coco’s chic style though their wearing of the classic single-strapped Mary Janes in white.
The models are depicted expressing themselves through the wearing of various outfits—all styled with their Mary Janes—as they engage in joyful behavior throughout.
The film embodies an underlying theme of self-expression through personal style, an idea distinctly associated with the creative visionary behind the iconic fashion house, Chanel herself.
Production | Walter Films
Music | Doing Me by Ray Blk
Composer Lyricist | Gina Kushka
Composer Lyricist | Rita Ifiok Abasi Ekwere
A/C | Rita Ifiok Ekwere, Tom Havelock, Gina Kushkie, James John Napier
© BMG Rights Management France, Salli Isaak Songs Ltd / Downtown
Music Publishing | Sony ATV Music Publishing
Universal Music Publishing Master | Kobalt Music