Central Saint Martins alumni and LVMH Prize 2020 finalists Emma Chopova and Laura Lowena have launched an ad campaign for the Chopova Lowena Spring 2020 collection.
An avant-garde fusion of Bulgarian tradition and 1980’s rock-climbing tropes, the Chopova Lowena Spring 2020 ready-to-wear collection is rooted in folklore and heritage craftsmanship. The campaign art directed by Jamie Reid and photographed by Charlotte Wales features non-conformist architectural silhouettes combined with kaleidoscopic pleated skirts, and layered over leggings and bodysuits. The photography has a theatrical appeal, with model Lily McMenamy lounging rather haphazardly in a field of flowers, or super-imposed against a backdrop of alpine vistas. Free association brings to mind the old nursery rhyme “Jack and Jill”…only this time around, Jill has abandoned the hill in favor of climbing a mountain. Jack is nowhere to be seen, but Jill looks fetching (even when once again she comes tumbling down).
Chopova Lowena Creative Directors | Emma Chopova, Laura Lowena Art Director | Jamie Reid Photographer | Charlotte Wales Model | Lily McMenamy Stylist | Agata Belcen Hair | Kiyoko Odo Makeup | Anne Sophie Costa Casting Director | Set Designer | Georgina Pragnell
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