Coach

Releases '50 Years Proud' Celebrating the LGBTQ+ Community


In honor of LGBT Pride Month, Coach has released a film titled “50 Years Proud,” with director Kevin Calero. During the month of June, members of the LGBTQ+ community and their allies are especially expressive of our pride, reminiscent of our histories, and cognizant of how our words and actions impact one another. “50 Years Proud” is in honor of WorldPrideNYC, the 50th anniversary of the Stonewall Uprising, and the Hetrick-Martin Institute. The film is a celebration of Pride and the histories of the LGBTQ+ community. 

The Hetrick-Martin Institute (HMI) is the nation’s oldest and largest LGBTQ+ youth service organization, and has provided resources to youth in New York City since 1979. In addition to a donation made to the HMI as part of Coach’s Dream It Real initiative, headed by Coach Creative Director Stuart Vevers, the fashion house’s film initiative includes “Fifty Years Proud” and interviews with key figures from the LGBTQ+ movement from each decade since the 1970s. 

“Fifty Years Proud” begins in a disco fantasia. With LGBTQ+ collaborators in front of and behind the camera, Coach creates a colorful world of song and dance. Set in New York City, the film is narrated with voices from members of the LGBTQ+ community, and highlights five decades of history, through music, dance, and fashion. The cast is inclusive and diverse, the colors are vibrant, and the music is loud. Before the credits roll at the end of the film, the cast rallies in a march. Generations of activists manifest and celebrate in that march. 

Coach says that “Fifty Years Proud“ honors the journey, optimism, resilience and love of the #Pride movement.” As one of the nation’s oldest luxury fashion brands, Coach’s stance in support of LGBTQ+ communities and rights is noteworthy. With this in mind, let’s celebrate. 

 

Coach Creative Director | Stuart Vevers
Director | Kevin Calero
Art Direction | Rana Verse
Talents | Hisham Qumhiyeh, Honey Labeija, Kya Azeen, Marc Royale, Marti Gould Cummings, Naquan Nash, Shernita Anderson, Charlele, Cynthia Russo, David Sabshon, Flotilla Debarge, Giselle Alicea Xtravaganzo, Jay Toole, Kate Frawley, Afreiken Santana, Chelsea, Danielly Garcia, Dawrin ‘DJ’ Brioso, Kelsey Gray, Mike ‘King’ Kingston, Richie Baker, Sarah Mateo, & Teddie Simmonds
Stylist | Chris Campbell
Hair | Yusef Williams
Makeup | Jacen Bowman, Tiffany The Artist
Casting | Jill Demling & Jack Mizrahi
Producer | 19th & Park
Music | I Will Survive by Gloria Gaynor, Is It All Over My Face? by Loose Joints, 100% Pure Love by Crystal Waters, I U She by Peaches, I Will Survive (Remix) by Byrell The Great