After opening a temporary boutique on Champs-Elysées, Dior is back with another project that highlights Maria Grazia Chiuri’s Fall 2019 collection. Dior travels across the channel into British territory to open a pop-up store with Harrods department store.
The boutique is a celebration of Dior’s longstanding relationship with the U.K. From August 3rd to 31st, visitors will have access to a selection of ready-to-wear, footwear and bags, such as the Dior Book Tote.
The décor of the pop-up is transformative. It reprises the colors and inspirations of the show, done in variations of black with green, Harrods’ signature color, and red or white checks. Dior has also dressed English taxis, telephone booths and double-decker busses with the same motifs.
Dior is now the second major European luxury brand to collaborate with Harrods on a pop-up. Fendi’s Harrods pop-up with artist Joshua Vides is still active on their fifth-floor. It looks like the French and the Italian have a British obsession.