Dior Opens Dioriviera Pop-Up in Montecito CA

Dior Opens Dioriviera Pop-Up in Montecito CA

Dior has announced the opening of its new Dioriviera pop-up at Rosewood Miramar Beach, one of Southern California’s premier oceanfront luxury resorts.

Located on the beautiful beachfront of Montecito’s Miramar Beach, Dior has taken over the resort’s Cabana Pool, Bocce Courts, and Garden Bungalow Suites in celebration of the Dioriviera capsule collections. This location is one in a series of exclusive Dioriviera global activations, including seven Dior boutiques in  Saint-Tropez, Cannes, Monaco, Portofino, Capri, Marbella, and Porto Cervo, as well as eleven pop-up boutiques worldwide.

Upon entering the Bungalows, guests are welcomed into a warm Dior oasis with Maria Grazia Chiuri’s toile de Jouy prints wrapping the walls, in neon framboise pink and punchy chartreuse.

The Bungalows lead out to the ultimate Dior hangout haven, where guests are free to lounge under Dioriviera umbrellas, in branded hammocks and fold-out chairs, all available for purchase on location. The fun factor is kicked into high gear with a Dior-branded bocce court and pool area for playing or spectating while sitting poolside.

The pop-up is now open through September 6th, 2021.