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DKNY Minute Hybrid SmartWatch Campaign Starring Emily Ratajkowski


Emily Ratajkowski is the face for the new fashion forward, yet on the go watch for DKNY. The “Minute” hybrid smartwatch is a first for the brand. In the campaign for the watch Ratajkowski is seen doing everything from working out to eating out with this watch that enables her to get from point A to point B.

The watch allows for phone connectivity through Bluetooth, giving you the ability to receive notifications for calls and text all from your watch. Also for the health conscious, the watch keeps track of the number of calories burned and outlines goals set by you. The Minute watch also lets you control your music, take pictures, automatically updates the time zone, and doesn’t need to be charged.

DKNY has joined the smartwatch game and we are happy to see that they successfully combined style and efficiency.






Agency | Laird & Partners
Creative Director | Trey Laird
Photographer | Sebastian Faena
Models | Emily Ratatjkowski & Clément Chabernaud
Stylist | Clare Richardson
Set Design | Philipp Haemmerle
Hair | Esther Langham
Makeup | Seong Hee Park