Fashion Film Festival Milano 2021 Goes Digital

Fashion Film Festival Milano 2021 Goes Digital for 7th Edition


FFFMalino’s Digital Film Festival Set To Welcome The Fashion Industry Into The New Year

The 2021 fashion schedule is already filling up! From January 13th to the 19th, the Fashion Film Festival Milano (FFFMilano), an inclusive international fashion and culture event founded and directed by Constanza Etro, celebrates its seventh edition with a strong sense of resilience keeping on supporting young talents all around the world.

The event will be taking place in partnership with the Italian Fashion Council during Milano Fashion Week Men’s Collection. The goal of this collaboration is to create systems that will promote Italian fashion abroad. Thanks to the global network that FFFMilano has built, this partnership will ensure that the contents of young designers and established brands will have maximum exposure in a top
level global context.

Like most events these days, FFFMilan will be taking place digitally and will be made up of three components: a film contest, featured films, and conversations with industry leaders.

The film contest portion features more than 200 fashion films selected among over 1000 fashion films received from participants hailing from 60 different countries. Many of these entries come from a diverse range of young aspiring artists. Also, thanks to the festival’s philosophy, “The Big helps the Small” you will have the chance to watch the works by the big names in fashion and filmmaking such as Matteo Garrone, Dior, Gucci, Hérmes, Fendi, Trussardi, Burberry, Fabien Baron, Haiko Keinath, Jacob Sutton, and many others, alongside these emerging young talents in the same digital window.

The films will be evaluated by a panel of prestigious judges who are prominent members of the world of fashion, film and art:

  • Tim Yip, Art Director and Academy Award winner Costume Designer 
  • Lachlan Watson, Actor 
  • Marcelo Burlon, Creative Director 
  • Anna Dello Russo, Journalist and Influencer 
  • Milovan Farronato, Curator
  • Javier Goyeneche, Founder of the Sustainable Brand Ecoalf 
  • Margherita Missoni, Designer 
  • Paolo Roversi, Photographer 
  • Elizabeth Von Guttman, Founder of System Magazine 
  • Tamu McPherson, Influencer

The organization is also going to take advantage of their digital to run a democratic vote of all those who attend the festival remotely — a “Peoples Choice Award.” Also, for this edition, the awards are designed by Italian artist Barnaba Fornasetti who, following the spirit of this new online streaming format, has revisited the awards through the lens of the digital world.

Every day from January 13 to 19, there will be six Conversations with prominent personalities, five Premiers of Feature Films and two special projects now pillars of the Off Contest section. These aspects of the festival pay attention to issues important to the origination. Under the title #FFFMilanoForGreen, the Festival for the fifth year focuses on its mission to promote, showcasing the brands, designers and institutions that create products suitable for a sustainable lifestyle. In addition, #FFFMilanoForWomen is another important project that has defined the Festival — to support and promote female talent, giving space and voice to social projects, directors, designers, entrepreneurs and activists.

The Conversations:

  • Conversation “Meet the Jury: Tim Yip”. The Chinese director, art director and costume designer,  winner of the Academy Award for the film “Crouching Tiger, Hidden Dragon” directed by Ang Lee,  talks about himself in an open dialogue with the curator of the Festival, Gloria Maria Cappelletti,  editor-at-large and creative director at i-D Magazine. 
  • Conversation #FFFMilanoForWomen: “The Future of Fashion: Anna dello Russo”. The journalist  and influencer, icon and reference point of the international fashion system, examines with the  director of the Festival, Constanza Etro, and the journalist Angelo Ruggeri, the state of current  fashion, the consequences of the pandemic and the importance of the digital world. 
  • Conversation #FFFMilanoForGreen: Javier Goyeneche – Upcycling Nature, How to create a new  fashion system to guarantee environmental and social justice”. The founder of the Ecoalf brand, a  pioneer and activist of sustainable fashion and lifestyle, and the sustainable fashion expert Hakan  Karaosman, tell the audience about their experiences. This talk will analyze in depth today’s sustainability, not only in the textile sector but also in the human–nature relationship. 
  • Conversation #FFFMilanoForWomen: “Girls in Film- Filmmaking: finding your visual language”. Women directors from all over the world discuss their influences and how they found their visual  identity. The Festival collaborates with the collective of female directors, Girls in Film, to create a  comparison between female directors from different parts of the world, on the importance of having  an authentic visual language, and on fundamental issue of gender representation in the film  industry. 
  • Conversation with Frederic Tcheng: FFFMilano presents an exclusive conversation with director  Frederic Tcheng on the occasion of the Italian Premier of his latest film, “Halston“, featured at the  Festival on Wednesday, January, 13, 2021 on MyMovies.it. The award-winning director of  masterpieces such as “Valentino: The Last Emperor” and “Dior & I”, will talk about himself, giving  insights and details on the making of the film, his brilliant career in fashion and film, and his  personal passions.
  • Conversation with Reiner Holzemer: FFFMilano meets the German director Reiner Holzemer, who  will talk about the unique encounter with Martin Margiela that led him to make the exclusive  documentary “Martin Margiela: In His Own Words” in which the Belgian designer opens up for  the first time. With the director we will talk about his inspirations and his career that led him to  explore the fashion world in 2017 with the documentary “Dries”, about the designer Dries Van  Noten. ∙
  • Conversation with Tim Yip and Pandemonia: The director and juror at FFFMilano meets the  London-based artist Pandemonia in a dialogue that will transport the public to Yip’s creative  universe, with a particular focus on his latest film, “Love Infinity”.

The Films:

  • Wednesday, January 13 at 9 PMItalian Premier + Introduction by the director. “Halston” directed by Frederic Tcheng. The Festival  features the Italian premiere of the latest work of the director of masterpieces as “Valentino: The Last  Emperor” and “Dior & I”. After the screening, you can listen to the director give insights and details on the  making of the film. 
  • Thursday, January 14 at 9 PMItalian Premier + Introduction by the director. “Made in Bangladesh” directed by Rubaiyat Hossain.  As part of the initiative #FFFMILANOFORGREEN the Festival features this social realist drama about  retailers exploiting garment workers to get more and more profits. The film will be introduced by the  director. 
  • Saturday, January 16 at 9 PMItalian Premier + Introduction by the director. “Martin Margiela: In His Own Words” directed by  Reiner Holzemer. FFFMilano features an exclusive first time documentary of the Belgium fashion designer  in which he opens up about his life, work & legacy. The screenings will be followed by a talk with the  director Reiner Holzemer. 
  • Sunday, January 17 at 9 PMItalian Premier of “Let It Be Law” directed by Juan Solanas. As part of the initiative #FFFMILANOFORWOMEN, the Festival features this important work, presented at Cannes, about the  struggle for legal abortion rights in Argentina. A documentary which aims to break down cultural stigmas  and bring greater freedom and awareness of gender issues internationally. The screening will be introduced by director Juan Solanas. 
  • January 13 and 19, Special screening of the short film “The Time is Now! New Citizen 1.5”. The Time is Now! is an expression of sustainable fashion. A  selection of IED Italia students from the Schools of Fashion, Design and Communication worked together on the identity of the contemporary citizen to create 7 characters that represent the languages and styles of  different worlds. This gave birth to 7 capsule collections complete with product design concepts conceived  for the Greenpeace Green Market, capable of guiding sustainable behavior in their future use. The short film  “The Time Is Now! New Citizen 1.5” was directed by Daniel Fazio, Founder and Creative Director of Loft  Films Ltd.