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Three generations of Kardashians have come together for the first time to front Fendi’s 10-year anniversary campaign, known as #MeAndMyPeekaboo. North West makes her first ever campaign debut alongside her famous mother and grandmother, Kim Kardashian and Kris Jenner. 

In the second chapter of the house’s series celebrating Fendi’s Peekaboo handbag, Kris Jenner, Kim Kardashian, and newest member of the Kardashian clan, North West, take to Los Angeles for a campaign designed for social media nirvana. Stills as well as a short film accompany the campaign showcasing the trio frolicking in a field to Kanye West’s “Love Lockdown,” keeping everything in the family.

The tone has a strong 1970s feel with the blurry, pixelated images looking as though they could have come straight from a 70s polaroid camera. The setting is a series of Los Angeles midcentury modern residences including a closing shot of Futuro, a spaceship-looking house located in Nichols canyon in Los Angeles.

This isn’t the first time we’ve seen the Peekaboo bag being celebrated, however. The first chapter of the series came out in April and included Silvia Venturini Fendi, creative director of accessories and menswear for the house, and her daughters Delfina Delettrez and Leonetta Luciana Fendi.

The campaign is Chapter 2, Episode 1, so who knows which powerful family of female creatives is next?

Fendi Creative Director | Silvia Venturini Fendi
Talent | Kris Jenner, Kim Kardashian & North West
Music | Love Lockdown by Kanye West
Location | Los Angeles, CA