Fenty 2020 Ad Campaign Film & Photos

Fenty

Fenty Ad Campaign


Fenty unveils a slick new eyewear campaign for their latest drop. Creative director Rihanna continues her collaboration with photographer Arnaud Lajeunie, who keeps it simple to create a bold and futuristic set of imagery.

Rihanna continues to push boundaries across all of her Fenty collections, and her sunglasses seem to be a particularly good example of this. Through the use of small technical details and subtly experimental construction, the collection feels in touch with contemporary fashion culture while also anticipating its future.

Visionary designs need a campaign to match, and Lajeunie rises to the challenge. He positions his models before bright monochrome backgrounds and uses lighting to swathe their faces and shoulders in a dramatic play of light and shadow. This effect allows the strength of the designs to speak for themselves, while also imbuing their wearers with an alluring sense of mystique and wisdom.

With a striking balance of simplicity and visual dynamism, and an exciting sense of afrofuturism, the campaign is another bold success for Fenty.

Fenty Creative Director | Robyn Rihanna Fenty
Photographer | Arnaud Lajeunie