American footwear brand G.H. Bass decided to jump the pond for their Fall 2018 creative this season enlisting Rankin’s The Full Service agency to help them find their footing. The result was a straight forward campaign complete with stills, film and gifs that put a bit of pep in their step.
[quote text_size=”small” author=”– Russell Weaver, Creative Director of The Full Service “]
It was fantastic to work with such a cool brand. They’re a truly classic piece of fashion, and with this in mind we decided to go super simple with the narrative. We didn’t want to overcomplicate it, we wanted to let the shoes and the cast do the talking.
The Full Service’s Creative Director, Russell Weaver, teamed with photographer Tom Hoops and director Jasper Cable-Alexander to film models Antonio Russo, Andrea Zellatta, Claudia Gould play mod-squad with G.H. Bass’s preppy basics. The campaign has just the right amount of materials to go the distance of a season digitally playing with a broad mix of storytelling from street to studio and from color to black and white.
Nothing wrong with getting back to the basics to lay the foundational steps for the future.
Agency | The Full Service Creative Director | Russell Weaver Creative | Julia Salotti Photographer | Tom Hoops Director | Jasper Cable-Alexander Models | Antonio Russo, Andrea Zellatta, Claudia Gould Stylist | Alice Burnfield Hair | Sharmaine Cox Makeup | Rhea Le Riche Production Company | Rankin Executive Producer | Katherine Pitman Producer | Joshua Parsons 1st AD | John Robinson Photo Assistant | Kevin Baker Camera Assistant | Will Stuetz Post Producer | Andrew Patrick