With sustainability in mind, Gabriela Hearst announces a move to Paris fashion week for the Spring Summer 2021 season.
Born in Uruguay, the designer moved to New York City as a young woman and founded her eponymous label there, regularly showing at New York fashion week. But, in keeping with their commitment to sustainability, the brand has announced plans to show at Paris fashion week for the Spring Summer 2021 season. As most of the collection is manufactured in Italy, and transportation is one of the biggest factors in contributing to the industry’s large carbon footprint, it makes a lot more environmental sense to show in Paris, where the collection will have to travel a much shorter distance. In additon, Paris based LVMH Luxury Ventures, an investment arm of the multinational conglomerate, has took a minority stake in the designer.
We realized that for many reasons it became increasingly clear that we will have to present in Paris from an environmental perspective and from a logistics and transportation perspective. But above all, it is always a dream for any designer to show in Paris. This is the time for us to manifest this dream. – Gabriela Hearst