THE IMPRESSION 50 ONES TO WATCH – 2019 50 Female Creatives Representing the Next Generation of Talent as nominated by our network
Gillian Garcia is a filmmaker and photographer. For the last three years she has run her own studio with a focus in portraiture, fashion and documentary. Garcia leverages her experience working in the commercial world as starting point to realize ideas, utilizing the language of advertising to create strong impressions in a matter of seconds.
Garcia spent her twenties making images, pursuing documentary interests, traveling, and having a multitude of diverse experiences that now inform her work. Photography was always a tool for discovery — growing up in a small town in Western Pennsylvania, the medium motivated her to move out of her comfort zone, meet new people, and travel to unfamiliar places.
In 2011, Garcia moved west from New York City with an interest in motion pictures. Her work was searching to convey emotions through creative means—visual emotion, sound emotion. Garcia started writing and pitching ideas to friends with jewelry and fashion businesses, and it was through these early experiences that she found her filmmaking voice.
Garcia’s portfolio of high-level work in the past three years speaks volumes of her talent, technical ability, and ambition. She has worked as a cinematographer with photographer Juergen Teller on campaigns for Valentino and Burberry, and as a director for Sophie Buhai, Totême, and Proenza Schouler. The sensitivity with which she depicts her subjects is exemplified by her films for Maybelline x M2M, i-D x Chanel, and Nike Women, all of which paint nuanced portraits of empowered women.
ADVERTISING Valentino, Burberry, Totême, Proenza Schouler, Sophie Buhai, Nike Women, Tory Sport