J Brand Spring 2020 Fashion Ad Campaign Christy Turlington Photos

J Brand

Spring 2020 Ad Campaign with Christy Turlington Burns

J Brand has released its Spring 2020 ad campaign starring iconic model and global maternal health advocate Christy Turlington Burns. Shot in Los Angeles by photographer Matthew Welch and styled by Karla Welch, the images take a minimalistic approach with cork flooring, wooden furniture, and barely-there makeup by Pati Dubroff.

Turlington Burns is the Founder of Every Mother Counts, a non-profit whose mission is to make pregnancy and childbirth safe for mothers everywhere, and is also a concerned environmentalist who has collaborated with J Brand’s in part due to their “sustainability-first” mindset.

As a citizen, as a consumer, the choices we make reflect our values. Given all we know about the social and environmental impact of our footprints, these choices are not only important, they are critical.

— Christy Turlington Burns

Notably, J Brand pledges to apply sustainable technologies to 100% of all washed denim by the end of this year, and has developed four proprietary methods to set their sustainability practices apart from their competitors.

We are thrilled to feature Christy Turlington Burns, a true changemaker for our Spring 2020 campaign. She embodies the values of J Brand, particularly as we are leading change through innovation.

—Angela Cravens, Director of Marketing

The brand’s mission to achieve sustainability is admirable, and may have had an influence on the campaign’s minimal aesthetic. One unintended result might be that, due to the spare nature of the imagery, the photographs read more like a lookbook rather than a full-fledged ad campaign. J Brand’s partnership with Turlington Burns is a smart choice, not only because is she an icon, but also because her personal values seem to be in close alignment with the brand’s values. With this in mind, it would be great to see J Brand expand their partnership with Turlington Burns and take it to the next level, as she undoubtedly has the star power and experience to contribute something even more dynamic.

Agency | Meritocracy Projects
Photographer | Matthew Welch
Model | Christy Turlington Burns
Stylist | Karla Welch
Hair | Teddy Charles
Makeup | Pati Dubroff
Manicurist | Marisa Carmichael
Location | Orange Studios, Los Angeles

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