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James Franco and Coach Pair Up to Introduce the New Coach for Men’s Fragrance

This September, Coach is set to launch their first ever men’s fragrance with multi-faceted heartthrob James Franco as the face of the campaign. Coach for Men is not Franco’s first experience modeling for a men’s fragrance, as he used to be the face of Gucci’s Made to Measure scent. However, Franco is the first male celebrity spokesperson Coach has ever had.

Franco is quite the renaissance man in Hollywood, where his career has included directing, writing, teaching film, and of course acting in both TV and film. Both Franco and Coach share a quintessential American style and prolific creativity that is sure to pair harmoniously while introducing the new fragrance.

James Franco Coach

Coach has been in business for nearly 80 years, but only in 2016 did they first try their hand at fragrance when they released Coach Eau de Parfum via Paris-based Interparfums, a feminine scent with tones of sweet raspberries and smooth musk. Coach for Men is the brand’s second ever fragrance and their first masculine scent.


Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Talent | James Franco