Jones New York Fall 2017 Ad Campaign
For Jones New York’s Fall 2017 campaign creative director Roi Elfassy has teamed with photographer Alique to return the house to it’s core roots – the black and white streets of New York and the power women who occupy them.
Those women are represented by Carolyn Murphy, Jourdan Dunn, Julia Roitfeld, Emily Didonato and Cleo Wade who each characterize how they have become CEO’s of their own lives and what empowers them to achieve personal success.
While they are all fashion icons and their personal success may or may not be relatable to audiences, the narrative and powerful imagery is. As The Impression sees it, anything that gets people talking, elevates the industry, its people, and women is a positive force. We encourage all, even in the darkest of contrasting imagery, to embrace the light and the power of being proactively positive. That is the story that wins customers, fans, and votes. Be it with their wallet or not.
Creative Director | Roi Elfassy
Photographer | Alique
Stylist | Daniel Packar
Models | Carolyn Murphy, Emily Didonato, Jourdan Dunn, Cleo Wade, Julia Roitfeld
Hair | Peter Gray
Makeup | Benjamin Puckey
Production | Ghilbi Media